Link building has and will always be an important SEO strategy. However link building is one of those search engine optimization methods that do not show instant results. The only way to enhance your search engine performance and SERP is to practically work hard to create natural and quality links for your website/blog.
Unnaturally produced links by buying bulk links, spinning or duplicating your articles, mass blog commenting, focussing your attention on only DO FOLLOW links, etc., will help you build links fast. But these links are low in quality and the tactics are certainly not liked by Google. In fact if Google detects a website/blog adopting unnatural link building tactics with an intention to enhance its rankings and popularity, then it might even nuke the site.
Keeping these things in mind, it is ideal to build your brand online and enhance your SERP through some natural and effective link building exercises. Just follow the four SEO link building tips given below and be ready to flourish ethically online.
- Content is King
You cannot overlook this fact ever. Writing and offering quality and informative content is the only sure-shot way of bringing people back to your website. If you are not sure of writing yourself, then you can always hire good ghostwriters (not the cheap ones that you get in the range of $2 or $5) to write articles or blogs on topics of your choice. Remember, a badly written content can leave a bad taste in your readers’ mouth, implying lower visits and lower Google search rankings. Provide meaningful, engaging and useful content and see visitors staying longer on your website and even liking, commenting and sharing your articles. This is in fact one of the most natural, secure and effective way of building quality SEO links.
- Guest blogging
Another organic link building exercise is guest blogging. Guest blogging means asking or requesting a website or blog owner to allow you to contribute with an article or blog post in their site. There are a number of websites/bloggers, who are in need of fresh and original content for their site. They will readily allow you to write for them. You in turn can include your website link or leave an inbound website page link in the ‘About The Author’ column or any relevant place in the content. This will not only help build organic links and drive high traffic and leads to your site, but will also help create your identity online, display your expertise to visitors and popularize your website overtime.
Tips: As a tip, it is essential to first load good and considerable content in your own website/blog, before guest blogging. It is only after you have ensured that your website has informative and useful material for visitors that you should start finding out about guest blogging sites.
There are numerous guest blogging sites, but it is advisable to go for some popular guest blogging websites in your niche, as they have a good reach. Research about the topic you are going to write, its targeted keywords and then start preparing for a strong and valuable content. This is because only a quality and original guest post can drive free traffic to your site and not some mediocre one.
- Vary your Anchor Texts
Google has been specifically severe on websites/blogs that are known to compel it to get their site ranked high on search engine sites by over-optimizing their website using specific keyword phrases. Thinking what this means? Well, there are a number of websites that redirect their visitors to their linked partners, using specific keyword phrases. Google feels that this is not a natural way to build links. Instead of artificially using a keyword phrase and then redirecting visitors to a different site, it is best to use natural and honest phrases like ‘Click here’ or ‘Learn more’. These natural words, (which regular bloggers use) are not only genuine ways to build links but the efforts are also much appreciated by Google.
- Deep linking
This is another very valuable SEO link building strategy. Deep linking means that instead of leaving the url of your homepage in a forum/guestblogging site or any other niche sites, you can leave the link of your inner webpages or top blog post. Leaving your homepage link everywhere is not advisable. Internal links or deep linking is very vital to enhance your website’s structure. A website that has links at most of its pages can be easily crawled, indexed and searched by Google. It is also best, as the visitor will get to read the most relevant and useful material that they have been looking for online. In short, it is a win-win situation for both the visitors and website owners.
There are many other link building strategies, but the ones mentioned above are the safest and natural way to build efficient SEO links. Google is not going to penalize you for using these methods. Instead these link building methods will only help you flourish online for a long long time.