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Top 10 Search Engine Marketing (SEM) Tips

People having blogs/websites know about search engine optimization (SEO) techniques. However when it comes to search engine marketing (SEM), a lot of people confuse it with SEO.

Search engine marketing (SEM) is a broad term and refers to marketing techniques or strategies used by website owners to advertise their site online, with an intention to increase their ranking in search engine result pages and drive traffic to their site. The marketing techniques employed for effective SEM includes SEO as well as paid techniques. In this blogpost, we will cover all these aspects for effective search engine marketing of your small business website or non-profitmaking website.

1. Create your Individuality
There are many websites online that employ SEM techniques to catch the attention of both search engine sites and visitors. However not all websites are successful in achieving both these goals. This is primarily because they start aping other websites with no uniqueness in them. As a small business or non-profit organization it is all the more important for you to create and strengthen your unique identity. For this, you need to have a good website design, with the content and goals clearly defined. In addition to this, your website should be easy to navigate with relevant keywords being embedded in the headings, description and tags. Use suitable images, Meta tags and titles with targeted keywords in it. All these things play a big role in making your website search engine friendly and driving traffic to your site.

2. Do a Thorough Research about Relevant Keywords
Researching about relevant keywords in accordance with your work/product is a vital search engine optimization technique. Keyword research means focusing on words or phrases that visitors often enter in a search engine site to get information related to their interested topic. If you are a small business, then it is imperative for you to research about relevant keywords, pertaining to your niche. While researching about keywords, take into account on how popular and competitive your keywords are (a tip: you need to choose less competitive keywords) and then spread them in your content. One point to remember is that keyword phrases lose their popularity at regular intervals. Hence you need to keep a check on your targeted keywords and change them whenever required.

3. Optimize your Website
To optimize your website, you need to optimize the content of your website, the codes in it, as well as the anchor text used in links. This means usage of relevant keywords in all these areas of your website. To begin with optimizing your website, first target your homepage and then apply the same principle to other webpages. Irrespective of whether you are a small business or a charitable organization, consider having a short title and headings with suitable keywords inserted in them. Create backlinks and include your in-bound navigation links using keywords and place them in every page of your website. Also remember to name the images in your webpages suitably. All these points contribute in website optimization.

4. Content Marketing
For any SEM/SEO strategy to work effectively, content marketing is vital. The high quality of your content is not only important for engaging readers but also helps drive traffic, increase online visibility and get leads and conversions on a constant basis. To have high quality and targeted content, you first need to know your target audience and then build you content based on research. Optimize your website thereafter, while also including reader friendly topics and metrics to help you know the effectiveness of your strategy. During the course, release your content through many different channels to meet your SEO strategies, like, posting a blog, making an engaging video and sharing it on social media sites (including YouTube), e-mail marketing, slideshare presentations, approaching your clients and telling them to write a testimonial, etc.

5. Link Building
Building links is another great organic search engine optimization technique. Link building means creating keyword-targeted links, which helps other websites to link with your website. This helps people visiting other sites, click your link and reach your website. Hence backlinks are considered as a great way to drive traffic and improve search engine rankings. To strengthen your link building strategy, leave links in blogs and online community forums and consider buying highly powerful, trustworthy and quality links like .edu and .gov (both these links are highly favoured by search engine sites). Create quality articles, press releases and newsfeeds with quality backlinks pointing to your website and submit them to high traffic websites and forums. You can also take part in discussions related to your niche and leave your links there.

6. Pay Per Click (PPC)
PPC is one of the most dependable search engine marketing techniques. Pay per click means you pay only when a visitor clicks on your advertisements and visits your website. Marketing through PPC permits advertisers to bid for specific keyword/s against their competitors. These advertisements can be placed on SERP as well as on featured and paid listings. There are a number of articles, blogs and YouTube videos that will help you know more about PPC programs and how they can be effectively used for your benefit. Google AdWords is presently the most popular PPC platform used online.

7. Refresh your Content Regularly
If you are a business, then it is vital for you to regularly update your webpage or blog to provide current and useful information to your users. This is because search engine sites like Google, visit such sites and prefer giving high rankings to a site based on how frequently they make relevant and informative updates in their site.

If you are looking to get an idea on what topics are frequently searched online then check my blog – Top 7 Content Writing Topics for Bloggers.

8. Use Paid Inclusions
There are certain search engine providers that sell advertising space for a certain sum. This is another very popular search engine marketing technique that can be implemented to increase visibility of your non-profit organization and drive traffic to your site. By paying these search engine providers a particular fee (you need to pay down payment), you get advertising space to promote your site on front result pages in relation to your targeted keywords.

9. Website Saturation
The popularity of a website depends on how many of its pages are indexed in search engine site like Google and the number of backlinks it has. The more number of indexed pages and backlinks a website has, the more effective is its SEM. This is primarily done to enhance the popularity of your site and its saturation. If you are a fundraiser, then you need to keep both these things in mind.

10. Website Analytics
SEO and SEM of your website can be termed fruitful, only if you can gauge its effectiveness in driving traffic to your site and increasing its online presence. For this, you need to be able to measure the amount of traffic flowing to your site. Your days and months of labour can now be gauged by using website analytical programs. Though many tend to overlook this SEM technique, it is actually crucial. Website analytical programs collect, measure and analyse statistical data for you, to help you know your unique as well as repeat visitors, the number of pages viewed by them, why did they leave your page, from where did they come, for how much time they stayed at your site, etc. All these information can help you make some changes to your current SEO/SEM plans and make it all the more effective to achieve your business goals.

All the above 10 search engine marketing tips i.e. from website optimization, content marketing, link building, PPC to website analytics are important to promote your non-profit organization and drive traffic to your site.

 

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Top Websites for Teaching & Tutoring Job Seekers

If you are a qualified teacher, but currently unemployed due to personal reasons or a skilled housewife, retiree or person looking for means to earn money online by imparting real education to needful students, then online teaching jobs are what you need to look at. Sitting in the comfort of your home or made-up office space, you can help teach, tutor, prepare students for their tests, help with their homework or answer questions, based on the teaching website you register into.

To get started, all you need to have is an internet connection (in some cases a webcam or Skype type medium), be zealous and sincere enough to teach/tutor students in the time you have set for online teaching and in turn make money. A win-win situation for both teachers and students, an online teaching job with millions of students, thousands of courses and tutors involved enables the best travel-free education for both parties.

Image result for laptop images where teaching

Below given is a list of some popular, exclusive and reliable online and remote teaching job portals I have come up with. Most of these websites offer part-time, freelance and full-time online teaching/tutoring job options. While most of the below mentioned sites are absolutely free of cost, some sites take a one–time fee when you register with your details. Look into each of these sites to know what meets your and their skills and requirements and then start applying.

  1. HigherEdJobs
  2. SchoolSpring
  3. Udemy
  4. Transtutors
  5. GetEducated
  6. Tutorvista
  7. Buddyschool
  8. CheggTutors
  9. Tutor
  10. Aim-for-A Tutoring
  11. Vedantu
  12. Skooli.com
  13. WizIQ
  14. Eduwizards
  15. Tutorcomp
  16. Tutorme
  17. MyPrivateTutor (For Indians only)

Image result for teachers

While searching and researching about teaching jobs, I thought of making another small list and help interested job seekers in the educational section. You can click the below given links to find dedicated job portals for teachers and school staff. These exclusive sites bring along an array of job openings for teachers, tutors, trainers, administrative staff and other competent personnel who are looking out for jobs in the academic department. These work opportunities are mostly on-location, but worthy sites to upload your resumes and seek legit work to get paid.

  1. Teachers-Teachers.com
  2. SchoolSpring
  3. K-12Jobs
  4. Teach.org
  5. IHireElementaryTeachers.com
  6. WantToTeach.com

Apart from the above lists, you can always search and apply for jobs in the very popular and general job seeking websites like Monster, Indeed, Careerbuilder and Linkedln (where you can look out for online as well as on-location job opportunities in the academic department).

PS: Hope the above sites are helpful and aid your aim to educate and earn money! Besides this, I would love if you leave some genuine names of online tutoring/teaching job portals or reviews about teaching websites you have or are working for in the comment section. This is for the sole purpose of helping teaching job seekers.

Also, I Do Not Take Credit for the Images Above. Found Them Online 🙂

4 Basic Tips to Write a Great Headline for Twitter

First impression is the last impression. The saying holds true for headlines too. A catchy and mind blowing headline is a sure fire way of attracting readers to your blog, article or news item. In this age and time when there are numerous websites and countless articles and blogs, drawing readers to your website and luring them to read is not only very important but also quite difficult. Be it Facebook, Twitter or any other social media site, where you post content links to gain significant traffic to your site, writing an attractive headline is imperative to say the least.

Twitter is now a great social medium to promote and share your content to people from all across the globe. According to statistics, the number of Twitter users is now over 105 million, with Twitter witnessing a growth of more than 1300% last year. Writing an influencing headline in Twitter is hence paramount. Unlike other social media sites, Twitter does not disclose the contents of the text in totality but only offers 140 characters through which you can spread your message when the link is clicked. Twitter has thus brought back the importance of writing an influencing headline like none others.

There is a ton of information online which will guide you on how to write headlines on Twitter and what words to use to lure readers. Some of these are really useful and can help you considerably in your pursuit to generate more free traffic and leads to your website. Below given are 4 important tips that will help you get started with writing strong headlines on Twitter.

 

1) Using Lists and Numbers

Readers love to click on links that give them a list or number of ways to do things. Lists and numbers not only draw readers but are also easily scannable and readable. For example: “25 Things to Do Before Going to Bed” or “10 Ways to Improve SEO for Your Blog” or “10 Worst Errors That Bloggers Make” are sure to spike interest among readers.

2) ‘How To’ Articles or Headlines that Let out Secret/s

Statistics have time and again shown that headlines using ‘how to’ or articles that let out secrets of the trade, make people click on the link a lot more than normal headlines. For example: “How to Plan a Stress free Holiday” or “5 Secrets to Make Good Money Online” are headlines that spark interest and curiosity among readers to know what is written.

3) Headlines that are Easily Searchable

Headlines should be SEO friendly so that they can be easily searched online. Since headlines are the face of the article, keywords should also be appropriately fitted within it. For example: Titles like “Homemade Ice Cream Recipes” or “Make a Customizable Google Map” are headlines that not only express usefulness but are also easily searchable in search engine sites.

4) Headlines that Share Knowledge 

With growing fears and problems, people are always on the lookout for ways to deal with them.  Headlines that offer suggestions or share knowledge to deal with problems are quite useful for readers. Readers are more interested in gaining information on overcoming their problems and obstacles and hence would go about clicking the link and reading the article. For example: “Get Rid of Depression by Actively Avoiding 10 Things” or “Know How to Upgrade to a Professional Blog”, are headlines that not only share knowledge but also express usefulness of the article.

Learning different ways to write a good headline will help you immensely in improving the traffic of your site and blog. Remember, all these things do not cost money, but only a little patience, effort and practise on your part. So why leave them behind? Use them and see the difference.