Buying a house is one of the biggest investments that people make. However, financial constraints and rising property price, only aid in delaying this decision. Attaining your goal of buying a house is not that easy. You need to do your homework well, gain sufficient information and show tremendous patience. If you are ready for this, then welcome to the world of house-hunting.
The entire process of finding and then buying the right home can be very exhilarating. As a buyer, you need to know your housing requirements, plan your budget, research about the locality, find a suitable house, negotiate with the seller, etc. All these things can turn complicated, if you do not gain practical and current information on the below given check list points. These points are the best way to find the right home, suiting your budget and personal requirements.
Set Your Budget
Setting up a price range for your to-be owned house is a vital step. Affordability is the key to buying a house or you will be in deep financial trouble. As an initial step, plan your down payment. Saving money every month is quite essential. It is only if you have some lump sum money in your savings bank account that you can use it as down payment. A down payment considerably lessens the burden of home loan. Similarly, think how much home loan you are intending to take and whether you will be able to pay the EMI per month after excluding your monthly expenses. Do not think unrealistically. If you are a working couple, then you can borrow more or else you need to restrict your unrealistic wants. As a thumb rule, your monthly repayments towards EMI should not go beyond 30-35% of your net monthly income. It is very important to check your affordability and then move forward.
Know Your Needs
Before finding a house, you need to know your own/family needs and requirements. Ask questions to yourself.
- Do you want to own a place near your office or in the vicinity of good schools, friends, malls, shops, restaurants etc.?
- Do you want to own a flat, villa or just buy a plot for now?
- Do you want to own a flat in a budget apartment or a multi-storey building?
- Do you want a 2-bedroom, 3-bedroom or 4-bedroom house?
Make a list of all these wants, particularly if you have set a budget. Narrow down on a few localities. Search online to know about market prices in these localities. Remember, buying a house is often a long time investment, so listing down all your housing requirements from a realistic and monetary point of view is very important. If you are willing to expend without compromises, then the choice for housing projects are endless.
Find a Reliable/Experienced Real Estate Agent
Buying a house is not a simple process. With a lot of complexities involved, including having up-to-date real estate information, doing paperwork, getting it pushed and approved, etc., there are many things to do. As a buyer, you will not be able to buy your house smoothly, if you do not have a knowledgeable and reliable real estate agent by your side. You can check with your friends, family or colleagues to identify a trusted real estate agent and then start looking for suitable houses.
Get a preapproved home loan
Banks nowadays are competing with each other by lowering home loan interest rate or announcing discounts to prospective buyers. Take advantage of this by comparing the interest rates of different but reputed banks. Know the advantages and disadvantages of each lender and then decide. A pre-approved loan from a reputed lender will take your credit history, salary and debt into consideration. You on your part can ask about home loan insurance and its benefits, tax benefits, how change in interest rate will affect EMI and loan duration, etc. Be alert, clarify all points and complete all necessary documents to get a preapproved home loan.
If you have taken care of all the above points, affordability being the most important factor, then you can find and zero in on a house you liked the most. All these points will only help you save from financial stress and is the best way to find your perfect home.
Are you a small business, freelancer or blogger who is looking to target your niche audience and get potential customers for your business? If so, then you really need to work hard to tap your customer base, attract traffic to your site and turn potential customers into your real client and all this within a hard-pressed budget.
The below given ideas will help you in reaching out to your target audience and getting your initial customers in an inexpensive and effectual way.
Know Your Target Audience
One of the very first steps to reach your target audience is to know your audience. Questions like who are most likely to buy your service/product, people in which age bracket might be most interested in your service/product, which countries or states have high demand for your product/service, etc. are something that you should consider. Write down all such questions, research about them and answer them honestly. Once you determine your target audience, you can very well start on a definite plan to reach them.
Create your own blog and regularly post and share meaningful, interesting and useful content. This is a great way to pull free traffic to your site. You can also guest blog to increase exposure about your work or business along with giving some useful material for your customers. However the key to blogging is to be consistent in terms of quality and quantity. If you are able to do so, then you can gain good amount of traffic to your site and without spending a dime.
Increase your Credibility
Customers look for a trusted service provider when searching for a product or service. As a newbie, it is essential to get that. But how do you go about achieving it when you are a newcomer? One of the best ways to create your brand credibility is by using the credibility of trusted and present brands. You can link your site with reputed websites. You can also email them and request for an advertisement space in their website or a mention of your website name, whenever they have something specific to say in relation to your business/niche. Besides this, making yourself contactable to people, replying back to queries or comments promptly, having an easy to use and professional looking website and the best of all, having great content on your site is vital, to enhance your credibility online.
Use WOM Marketing
There are numerous websites online with thousands working in your niche. To spread the word about your business, service or product, advertising is a must. Television and radio give instant exposure. Google AdWords is another great way to advertise. But these platforms need money. If you are a freelancer/new business having a tight budget or if you want to advertise in an inexpensive way, then do not keep mum. Word of mouth publicity is one of the easiest and free ways to advertise. Tell about your work and website to your friends, family, former and present teammates and even your employers and subtly tell them to spread the word. This will help with the initial promotion of your website, along with getting you some much needed feedback and even one or two local customers in return.
Social Networking Sites
Another very effective and popular method of advertisement is the net. The internet not only gives you a much wider audience but also stiff competition by your competitors. Be it Facebook, Twitter, LinkedIn, YouTube or Google +, use these free social circles and networking platforms to your benefit. Sign up with these sites for free, start liking, following, networking and conversing with like-minded people while advertising your service/product in both direct and indirect ways. Facebook, Twitter and YouTube offer some great advertisement strategies and within a small budget. You can use it to attract high traffic, expand your networking circle and develop long-lasting professional relationships with potential customers.
‘The money lies in the list’. You might have heard this line a number of times already. Email marketing is definitely a great way to reach potential customers. However for a new business, it is always difficult to get an email list. Now that does not mean that you buy a list. A bought list definitely gives you a number of people whom you can contact to; but your email might end up in the spam box, if people are not looking for your service/product in the very first place.
Go slow and steady by generating an email list instead. For a start, you can post your signup form on your homepage as well on the blog post which is generating regular high traffic to your site. You can also signup for an email list provider, create an opt-in form and then add to your site. Check your comments column. Gather emails of people who have written encouraging/negative feedback. These are emails that you can work on to start off with. Shoot off newsletters whenever you have something new to say or have an important updates to make and not otherwise.
Though there are a whole lot of other ideas that can help you reach your niche market, these are a few inexpensive ways of achieving that. Be nice and sweet to your customers, make a point to listen to their concerns, reply back whenever you have time and offer a discount for your loyal customers. This will not only strengthen your relationship with your existing customers and bring new customers through their referrals, but it will also make them feel appreciated and benefited by using your service.
If you feel that there are more such free and effectual ways to reach your target audience and pull customers to your site, then you are free to comment below. If you like this post, then also please do share it with your peeps!
Very inspiring! Appreciate the efforts put in by some amazing people and organization to make a positive impact on others.
All kinds of organizations make their home on WordPress.com: small businesses, municipalities, religious organizations, schools, community groups. We also provide an online HQ for quite a few non-profits, from the global to the hyperlocal. They turn to WordPress.com for an easy-to-use, low cost solution that gets them an effective web presence without diverting thousands of dollars from their missions: helping others.
Here are just a few of the organizations that call WordPress.com home, and some of the ways they’ve used WordPress.com to create compelling sites that tell their stories and engage their supporters — nearly all for little or no cost:
Girls’ Globe is a Sweden-based non-profit that connects individuals and organizations dedicated to the rights, health, and empowerment of women and girls.
The site creates a space for bloggers and non-profits to share stories of their challenges and successes. Each of those stories becomes a learning experience for…
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