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TOP 10 SEARCH ENGINE MARKETING (SEM) TIPS

People having blogs/websites know about search engine optimization (SEO) techniques. However when it comes to search engine marketing (SEM), a lot of people confuse it with SEO. Search engine marketing (SEM) is a broad term and refers to marketing techniques or strategies used by website owners to advertise their site online, with an intention to increase their ranking in search engine result pages and drive traffic to their site. The marketing techniques employed for effective SEM includes SEO as well as paid techniques. We will cover all these aspects for effective search engine marketing of your small business website or nonprofitmaking website.

1. Create your Individuality
There are many websites online that employ SEM techniques to catch the attention of both search engine sites and visitors. However not all websites are successful in achieving both these goals. This is primarily because they start aping other websites with no uniqueness in them. As a small business or non-profit organization it is all the more important for you to create and strengthen your unique identity. For this you need to have a good website designing, with the content and goals being clearly defined. In addition to this, your website should be easy to navigate with relevant keywords being embedded in the headings, description and tags. Use suitable images, Meta tags and titles with targeted keywords in it. All these things play a big role in making your website search engine friendly and driving traffic to your site.

2. Do a Thorough Research about Relevant Keywords
Researching about relevant keywords in accordance with your work/product is a vital search engine optimization technique. Keyword research means focussing on words or phrases that visitors often enter in a search engine site to get information related to their interested topic. If you are a small business, then it is imperative for you to research about relevant keywords, pertaining to your niche. While researching about keywords, take into account on how popular and competitive your keywords are (you need to choose less competitive keywords) and then spread them in your content. One point to remember is that keyword phrases lose their popularity at regular intervals. Hence you need to keep a check on your targeted keywords and change them whenever required.

3. Optimize your Website
To optimize your website, you need to optimize the content of your website, the codes in it, as well as the anchor text used in links. This means usage of relevant keywords in all these areas of your website. To begin with optimizing your website, first target your homepage and then apply the same principle to other webpages. Irrespective of whether you are a small business or a charity, consider having a short title and headings with suitable keywords inserted in them. Create backlinks and include your in-bound navigation links using keywords and place them in every page of your website. Also remember to name the images in your webpages suitably. All these points contribute in website optimization.

4. Content Marketing
For any SEM/SEO strategy to work effectively, content marketing is vital. The high quality of your content is not only important for engaging readers but also helps drive traffic, increase online visibility and get leads and conversions on a constant basis. To have high quality and targeted content, you first need to know your target audience and then build you content based on research. Optimize your website thereafter, while also including reader friendly topics and metrics to help you know the effectiveness of your strategy. During the course, release your content through many different channels to meet your search engine optimization strategies.

5. Link Building
Building links is another great organic search engine optimization technique. Link building means creating keyword-targeted links, which helps other websites to link with your website. This helps people visiting other sites, click your link and reach your website. Hence backlinks are considered as a great way to drive traffic and improve search engine rankings. To strengthen your link building strategy, leave links in blogs and online community forums and consider buying highly powerful, trustworthy and quality links like .edu and .gov (both these links are highly favoured by search engine sites). Create quality articles, press releases and newsfeeds with quality backlinks pointing to your website and submit them to high traffic websites and forums. You can also take part in discussions related to your niche and leave your links there.

6. Pay Per Click (PPC)
PPC is one of the most dependable search engine marketing techniques. Pay per click means you pay only when a visitor clicks on your advertisements and visits your website. Marketing through PPC permits advertisers to bid for specific keyword/s against their competitors. These advertisements can be placed on SERP as well as on featured and paid listings. Google AdWords is presently the most popular PPC platform.

7. Use Paid Inclusions
There are certain search engine providers that sell advertising space for a certain sum. This is another very popular search engine marketing technique that can be implemented to increase visibility of your non-profit organization and drive traffic to your site. By paying these search engine providers a particular fee (you need to pay down payment), you get advertising space to promote your site on front result pages in relation to your targeted keywords.

8. Refresh your Content Regularly
If you are a business, then it is vital for you to regularly update your webpage or blog to provide current and useful information to your users. This is because search engine sites like Google visit such sites and prefer giving high rankings to a site based on how frequently they make relevant and informative updates in their site.

9. Website Saturation
The popularity of a website depends on how many of its pages are indexed in search engine site like Google and the number of backlinks it has. The more number of indexed pages and backlinks a website has, the more effective is its SEM. This is primarily done to enhance the popularity of your site and its saturation. If you are a fundraiser, then you need to keep both these things in mind.

10. Website Analytics
SEO and SEM of your website can be termed fruitful, only if you can gauge its effectiveness in driving traffic to your site and increasing its online presence. For this, you need to be able to measure the amount of traffic flowing to your site. Your days and months of labour can now be gauged by using website analytical programs. Though many tend to overlook this SEM technique, it is actually crucial. Website analytical programs collect, measure and analyse statistical data for you, to help you know your unique as well as repeat visitors, the number of pages viewed by them, why did they leave your page, from where did they come, for how much time they stayed at your site, etc. All these information can help you make some changes to your current SEO/SEM plans and make it all the more effective to achieve your business goals.

All the above 10 search engine marketing tips i.e. from website optimization, content marketing, link building, PPC to website analytics are important to promote your non-profit organization and drive traffic to your site.

HOW TO GET TALLER THROUGH 4 SIMPLE EXERCISES

If you are not happy with your present height and are hunting for ways to get taller, then you while find a number of techniques online. Most of the techniques revolve around the natural method of boosting your height i.e. eating a well-balanced diet, having good sleep, doing exercises, boosting your immune system and developing a good posture. The other techniques to increase your height are by consuming growth pills and trying out leg surgery. However both this techniques are risky and expensive. Instead of looking at these unsafe techniques, we will learn on how to get taller through exercises, which are natural, practical and safe.

Exercises play an important role in increasing your height. You can easily include the below given exercise styles in you daily lifestyle and fulfil your mission of how to get taller in a natural way.

1.    Yoga

Yoga has always been a favourite among people wanting to build a strong internal, mental and physical health. These exercises when done in a correct manner can help a great deal in your overall development. A yoga instructor, an online video or a CD on yoga asanas (exercises) is the right way of doing yoga. There are a whole lot of asanas in Yoga. However there are a few specific asanas that are known to strengthen your back bone, aid in correcting your posture and also increasing the secretion of human growth hormone (HGH). All these three factors are vital in growing taller. Pranayama, Sukhasana, Tadasana, Trikonasana and even Suryanamaskar are a few Yoga asanas that collectively help in stretching your body and strengthening your spinal cord. Just take a simple mat and start doing these asanas, correctly and under proper guidance.

2.    Pilates

Pilates are another form of exercises that are also known to help increase height, provided you are doing them properly. Though Pilates are often done to have a fit and toned body, there are three exercises in particular, which are really effective in helping you increase height. The Hundred is a form of Pilates exercise that strengthens the abdominal muscles and supports the spinal cord. Scapular Isolations are noteworthy Pilates exercise that helps in correcting your posture while Breast Stroke Prep is a form of Pilates exercise that contributes in strengthening your back. If you perform these three exercises on every alternate day, then your plan on how to get taller will succeed to a great extent.

3.    Stretching

To get a taller frame, you need to stretch your body as much as you can. This can be achieved in the best possible way by doing a few stretching exercises. Stretching exercises not only boost your physical wellbeing but also loosen your taut muscles and joints and help in the secretion of HGH. This is the reason why a person doing these exercises on a regular basis, appears taller.

If you want to know how to get taller through stretching, then you need to know a few exercises that will aid in your height increasing plan. Cobra, Super Cobra, the Bow Down, Hamstring stretches, Calf stretches, basic leg stretches, Touch Toes and the Downhill are few stretching exercises that can aid immensely in increasing your height. Hanging is another stretching exercise which is often looked upon as a separate exercise form. However it is a part of stretching. Hanging stretches your muscles, spine and joints to the maximum and hence an integral part of your height increasing mission. Just perform these stretching exercises when you are comfortable and for 5 days a week.

 4.    Swimming

A very popular form of exercise, swimming aids height gain. This great form of cardiovascular exercise exerts and strengthens your entire body. Besides this, the possibility of suffering from injuries is very low in this form of exercise. Hence try and include swimming in your how to get taller plan for at least 2 days in a week.

All the above four exercise styles really help in your how to get taller plan. Choose the ones you like or combine them according to your convenience. However your desire to grow taller will succeed, only if you combine them with a regular well-balanced diet and good sleep (minimum 8 hours of sleep daily).

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