Posted in Content writing / SEO

Top 10 Search Engine Marketing (SEM) Tips

People having blogs/websites know about search engine optimization (SEO) techniques. However when it comes to search engine marketing (SEM), a lot of people confuse it with SEO.

Search engine marketing (SEM) is a broad term and refers to marketing techniques or strategies used by website owners to advertise their site online, with an intention to increase their ranking in search engine result pages and drive traffic to their site. The marketing techniques employed for effective SEM includes SEO as well as paid techniques. In this blogpost, we will cover all these aspects for effective search engine marketing of your small business website or non-profitmaking website.

1. Create your Individuality
There are many websites online that employ SEM techniques to catch the attention of both search engine sites and visitors. However not all websites are successful in achieving both these goals. This is primarily because they start aping other websites with no uniqueness in them. As a small business or non-profit organization it is all the more important for you to create and strengthen your unique identity. For this, you need to have a good website design, with the content and goals clearly defined. In addition to this, your website should be easy to navigate with relevant keywords being embedded in the headings, description and tags. Use suitable images, Meta tags and titles with targeted keywords in it. All these things play a big role in making your website search engine friendly and driving traffic to your site.

2. Do a Thorough Research about Relevant Keywords
Researching about relevant keywords in accordance with your work/product is a vital search engine optimization technique. Keyword research means focusing on words or phrases that visitors often enter in a search engine site to get information related to their interested topic. If you are a small business, then it is imperative for you to research about relevant keywords, pertaining to your niche. While researching about keywords, take into account on how popular and competitive your keywords are (a tip: you need to choose less competitive keywords) and then spread them in your content. One point to remember is that keyword phrases lose their popularity at regular intervals. Hence you need to keep a check on your targeted keywords and change them whenever required.

3. Optimize your Website
To optimize your website, you need to optimize the content of your website, the codes in it, as well as the anchor text used in links. This means usage of relevant keywords in all these areas of your website. To begin with optimizing your website, first target your homepage and then apply the same principle to other webpages. Irrespective of whether you are a small business or a charitable organization, consider having a short title and headings with suitable keywords inserted in them. Create backlinks and include your in-bound navigation links using keywords and place them in every page of your website. Also remember to name the images in your webpages suitably. All these points contribute in website optimization.

4. Content Marketing
For any SEM/SEO strategy to work effectively, content marketing is vital. The high quality of your content is not only important for engaging readers but also helps drive traffic, increase online visibility and get leads and conversions on a constant basis. To have high quality and targeted content, you first need to know your target audience and then build you content based on research. Optimize your website thereafter, while also including reader friendly topics and metrics to help you know the effectiveness of your strategy. During the course, release your content through many different channels to meet your SEO strategies, like, posting a blog, making an engaging video and sharing it on social media sites (including YouTube), e-mail marketing, slideshare presentations, approaching your clients and telling them to write a testimonial, etc.

5. Link Building
Building links is another great organic search engine optimization technique. Link building means creating keyword-targeted links, which helps other websites to link with your website. This helps people visiting other sites, click your link and reach your website. Hence backlinks are considered as a great way to drive traffic and improve search engine rankings. To strengthen your link building strategy, leave links in blogs and online community forums and consider buying highly powerful, trustworthy and quality links like .edu and .gov (both these links are highly favoured by search engine sites). Create quality articles, press releases and newsfeeds with quality backlinks pointing to your website and submit them to high traffic websites and forums. You can also take part in discussions related to your niche and leave your links there.

6. Pay Per Click (PPC)
PPC is one of the most dependable search engine marketing techniques. Pay per click means you pay only when a visitor clicks on your advertisements and visits your website. Marketing through PPC permits advertisers to bid for specific keyword/s against their competitors. These advertisements can be placed on SERP as well as on featured and paid listings. There are a number of articles, blogs and YouTube videos that will help you know more about PPC programs and how they can be effectively used for your benefit. Google AdWords is presently the most popular PPC platform used online.

7. Refresh your Content Regularly
If you are a business, then it is vital for you to regularly update your webpage or blog to provide current and useful information to your users. This is because search engine sites like Google, visit such sites and prefer giving high rankings to a site based on how frequently they make relevant and informative updates in their site.

If you are looking to get an idea on what topics are frequently searched online then check my blog – Top 7 Content Writing Topics for Bloggers.

8. Use Paid Inclusions
There are certain search engine providers that sell advertising space for a certain sum. This is another very popular search engine marketing technique that can be implemented to increase visibility of your non-profit organization and drive traffic to your site. By paying these search engine providers a particular fee (you need to pay down payment), you get advertising space to promote your site on front result pages in relation to your targeted keywords.

9. Website Saturation
The popularity of a website depends on how many of its pages are indexed in search engine site like Google and the number of backlinks it has. The more number of indexed pages and backlinks a website has, the more effective is its SEM. This is primarily done to enhance the popularity of your site and its saturation. If you are a fundraiser, then you need to keep both these things in mind.

10. Website Analytics
SEO and SEM of your website can be termed fruitful, only if you can gauge its effectiveness in driving traffic to your site and increasing its online presence. For this, you need to be able to measure the amount of traffic flowing to your site. Your days and months of labour can now be gauged by using website analytical programs. Though many tend to overlook this SEM technique, it is actually crucial. Website analytical programs collect, measure and analyse statistical data for you, to help you know your unique as well as repeat visitors, the number of pages viewed by them, why did they leave your page, from where did they come, for how much time they stayed at your site, etc. All these information can help you make some changes to your current SEO/SEM plans and make it all the more effective to achieve your business goals.

All the above 10 search engine marketing tips i.e. from website optimization, content marketing, link building, PPC to website analytics are important to promote your non-profit organization and drive traffic to your site.


Posted in Content writing / SEO

Why is My Blog Not Attracting Traffic?

Have you often wondered on why some blogs are being immensely liked by readers and shared a lot online? Are you pondering on why your blog is not able to generate traffic to your site, despite you putting in your best efforts?

Well, there are countless websites and millions of articles and blogs online. With so many thousands of articles and blogs written on similar topics, it becomes vital to be different and at the same time attract traffic to your site. If you are a relatively new blogger or an experienced blogger who is finding it difficult to pull free traffic to your site, then I recommend that you continue reading. Below give are some possible reasons that might be hampering your chances of drawing traffic to your site. See where you fit and subsequently make required changes to multiply your possibilities to be loved by Google.

Started Now

If you have started now, with just one or two articles/blog posts to your credit, then it is highly impossible to find thousands of people flocking to your site. In such a case it is actually not your mistake. Be patient but determined in your pursuit to reach your goal. You need to have a good number of useful blogs to your credit and build a good rapport with fellow bloggers and like-minded people to gain a regular flow of traffic to your site. Just continue working and you will definitely be on the road to success.

Infrequent Posting

Do you write when you feel like writing? Do you feel that you are not getting sufficient time to write? If you are nodding your head on both these counts, then you really need to pull up your socks. Take the time out and write regularly. Regularly can be twice, thrice, four or five times a week. Post your best articles on a regular basis, to build your set of loyal readers while also drawing a few more people to your site every week.

Uninteresting or Irrelevant Content

Readers come visiting your site in the hope of finding useful material. If you are not helping them solve their queries or you are writing irrelevant stuff or in a boring manner, then no amount of internet marketing or social media marketing tricks will keep you from going downhill. If you need some ideas on writing a good blog, then I recommend you check this post – ‘30 Inspiring Ideas to Develop Content for Your Blog’ by Jeff Bullas. It will definitely be of some help to you.

Poor SEO

You might have come across a number of articles and blogs dedicated to optimizing your content. This holds true if you want people to visit your site and read your blogs. If you have a highly optimized content, then Google and other search engine sites will automatically send visitors to your site, while ranking you high on their search engine pages. There are a lot many ways to optimize your content. However you can first start with using keywords and LSI words in your content and keyword/s in your Title tag. Also use keyword-focussed anchor link in your text and build strong SEO backlinks. Follow these basics and keep on adding a few more SEO link-building technique as you keep on working more.

Insufficient Distribution to Social Media and Social Bookmarking Sites

Posting your blog or article on your website is not going to draw high traffic to your site, if you are not taking sufficient steps to promote it. Unless you promote your content, people will not know that you or your site exists. In today’s day and time, social media plays an important role in getting your content known to millions of people online. Just use it, to attract even a fraction of it and see how you get a loyal set of readers. Post your article/blog and share it on Facebook, Twitter, LinkedIn, Digg, Delicious, StumbleUpon, etc. The more you share, the higher are the chances of your article/blog getting noticed and read by people. Remember, all of these are free ways of promoting your content. Do not throw away such wonderful opportunities.

Not writing a catchy headline, not being focussed enough, not engaging with fellow bloggers and even waiting in front of your PC in the hope of driving traffic are all hindrances to your effort of not being get traffic. Just work on these inadequacies and determinedly continue doing your work.

Posted in Content writing / SEO

4 Effective Ways to Build Strong SEO Links

Link building has and will always be an important SEO strategy. However link building is one of those search engine optimization methods that do not show instant results. The only way to enhance your search engine performance and SERP is to practically work hard to create natural and quality links for your website/blog.

Unnaturally produced links by buying bulk links, spinning or duplicating your articles, mass blog commenting, focussing your attention on only DO FOLLOW links, etc., will help you build links fast. But these links are low in quality and the tactics are certainly not liked by Google. In fact if Google detects a website/blog adopting unnatural link building tactics with an intention to enhance its rankings and popularity, then it might even nuke the site.

Keeping these things in mind, it is ideal to build your brand online and enhance your SERP through some natural and effective link building exercises. Just follow the four SEO link building tips given below and be ready to flourish ethically online.

  • Content is King
    You cannot overlook this fact ever. Writing and offering quality and informative content is the only sure-shot way of bringing people back to your website. If you are not sure of writing yourself, then you can always hire good ghostwriters (not the cheap ones that you get in the range of $2 or $5) to write articles or blogs on topics of your choice. Remember, a badly written content can leave a bad taste in your readers’ mouth, implying lower visits and lower Google search rankings. Provide meaningful, engaging and useful content and see visitors staying longer on your website and even liking, commenting and sharing your articles. This is in fact one of the most natural, secure and effective way of building quality SEO links.
  • Guest blogging
    Another organic link building exercise is guest blogging. Guest blogging means asking or requesting a website or blog owner to allow you to contribute with an article or blog post in their site. There are a number of websites/bloggers, who are in need of fresh and original content for their site. They will readily allow you to write for them. You in turn can include your website link or leave an inbound website page link in the ‘About The Author’ column or any relevant place in the content. This will not only help build organic links and drive high traffic and leads to your site, but will also help create your identity online, display your expertise to visitors and popularize your website overtime.

Tips: As a tip, it is essential to first load good and considerable content in your own website/blog, before guest blogging. It is only after you have ensured that your website has informative and useful material for visitors that you should start finding out about guest blogging sites.

There are numerous guest blogging sites, but it is advisable to go for some popular guest blogging websites in your niche, as they have a good reach. Research about the topic you are going to write, its targeted keywords and then start preparing for a strong and valuable content. This is because only a quality and original guest post can drive free traffic to your site and not some mediocre one.

  • Vary your Anchor Texts
    Google has been specifically severe on websites/blogs that are known to compel it to get their site ranked high on search engine sites by over-optimizing their website using specific keyword phrases. Thinking what this means? Well, there are a number of websites that redirect their visitors to their linked partners, using specific keyword phrases. Google feels that this is not a natural way to build links. Instead of artificially using a keyword phrase and then redirecting visitors to a different site, it is best to use natural and honest phrases like ‘Click here’ or ‘Learn more’. These natural words, (which regular bloggers use) are not only genuine ways to build links but the efforts are also much appreciated by Google.
  • Deep linking
    This is another very valuable SEO link building strategy. Deep linking means that instead of leaving the url of your homepage in a forum/guestblogging site or any other niche sites, you can leave the link of your inner webpages or top blog post. Leaving your homepage link everywhere is not advisable. Internal links or deep linking is very vital to enhance your website’s structure. A website that has links at most of its pages can be easily crawled, indexed and searched by Google. It is also best, as the visitor will get to read the most relevant and useful material that they have been looking for online. In short, it is a win-win situation for both the visitors and website owners.

There are many other link building strategies, but the ones mentioned above are the safest and natural way to build efficient SEO links. Google is not going to penalize you for using these methods. Instead these link building methods will only help you flourish online for a long long time.